The short version

Scott Galloway predicted on January 5, 2024: “TikTok Comes for Netflix and Spotify … But entertainment is one market, the market for attention, and one platform is ahead of everyone else in harvesting the commodity: TikTok. In 2024, expect TikTok to take more and more share of entertainment time — not just social media time — increasingly competing with Netflix…

Prediction by

Scott Galloway

On January 5, 2024

“TikTok Comes for Netflix and Spotify … But entertainment is one market, the market for attention, and one platform is ahead of everyone else in harvesting the commodity: TikTok. In 2024, expect TikTok to take more and more share of entertainment time — not just social media time — increasingly competing with Netflix and Spotify for the same minutes.”

Follow-up

TikTok continued to function as a direct competitor for entertainment time with Netflix/Spotify, and its recommendation engine remained central to that shift in media consumption.

From the High Caliber AI network — see the AI for PR module in the course.