We've Got Receipts

    — Topic —

    Spotify

    2 receipts tracked • 100% industry hit rate

    — Filed —

    2 receipts on Spotify

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    RECEIPT #SCOTT-

    JAN 05, 2024

    Called it.

    PREDICTION BY

    Scott Galloway
    “TikTok Comes for $NFLX and $SPOT”

    FOLLOW-UP

    TikTok’s share of global digital ad spend and user time continued to rise through 2024, competing directly with OTT/streaming and music platforms for both user attention and brand budgets. Long-form streamers and audio platforms increased investment in short-form & social promotion. The prediction is qualitatively borne out: TikTok more aggressively competed for attention and ad dollars traditionally targeted at Netflix/Spotify’s spaces.

    ORIGINAL SOURCE

    www.profgalloway.com
    TikTokNetflixSpotifyStreamingAttention Economy

    RECEIPT #SCOTT-

    JAN 05, 2024

    Called it.

    PREDICTION BY

    Scott Galloway
    “TikTok Comes for Netflix and Spotify … But entertainment is one market, the market for attention, and one platform is ahead of everyone else in harvesting the commodity: TikTok. In 2024, expect TikTok to take more and more share of entertainment time — not just social media time — increasingly competing with Netflix and Spotify for the same minutes.”

    FOLLOW-UP

    TikTok continued to function as a direct competitor for entertainment time with Netflix/Spotify, and its recommendation engine remained central to that shift in media consumption.

    ORIGINAL SOURCE

    www.profgalloway.com
    Social MediaStreamingEntertainmentTikTokNetflixSpotify