The short version

Scott Galloway predicted on January 3, 2025: “Listenership will continue to grow as well, and the ARPU, like those of Meta and Alphabet, will increase dramatically as advertisers discover this is where young, successful consumers have been hiding.” Verdict: Too early to tell. The predicted growth in podcast listenership and ARPU for 2025 cannot be fully assessed until comprehensive industry…

Prediction by

Scott Galloway

On January 3, 2025

“Listenership will continue to grow as well, and the ARPU, like those of Meta and Alphabet, will increase dramatically as advertisers discover this is where young, successful consumers have been hiding.”

Follow-up

The predicted growth in podcast listenership and ARPU for 2025 cannot be fully assessed until comprehensive industry reports for that year are released, typically in early to mid-2026. It is currently too early to judge.

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