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    RECEIPT #SCOTT-

    JAN 03, 2025

    Too early to tell.

    PREDICTION BY

    Scott Galloway
    “Listenership will continue to grow as well, and the ARPU, like those of Meta and Alphabet, will increase dramatically as advertisers discover this is where young, successful consumers have been hiding.”

    FOLLOW-UP

    The predicted growth in podcast listenership and ARPU for 2025 cannot be fully assessed until comprehensive industry reports for that year are released, typically in early to mid-2026. It is currently too early to judge.

    ORIGINAL SOURCE

    profgalloway.com
    PodcastingAdvertisingAudienceMonetization