We've Got Receipts

    — Topic —

    Ad Fraud

    2 receipts tracked

    — Filed —

    2 receipts on Ad Fraud

    Browse all →

    RECEIPT #BOB-HO

    MAY 21, 2024

    Story still evolving.

    PREDICTION BY

    Bob Hoffman
    “In 2024, marketers will spend over $650 billion on online advertising. A substantial proportion of this - perhaps in the hundreds of billions - will be completely wasted.”

    FOLLOW-UP

    The year 2024 is concluding, and while official final numbers for online ad spending and waste are not yet fully available, early indicators and ongoing industry discussions suggest a significant portion of digital ad spend continues to face challenges like fraud and inefficiency, aligning with Hoffman's concern about 'wasted' billions.

    AdvertisingAd SpendOnline AdvertisingAd Fraud

    RECEIPT #BOB-HO

    FEB 06, 2024

    Story still evolving.

    PREDICTION BY

    Bob Hoffman
    “Online ad fraud in 2025 will become the second largest source of criminal income in the world after drug trafficking.”

    FOLLOW-UP

    The core thrust of massive ad fraud is supported by ongoing reports. The specific 'second largest' ranking by 2025 is an unverified projection, not yet empirically confirmed by independent global crime statistics sources, though industry loss estimates are very high.

    Ad Fraud