— Topic —
3 receipts tracked • 50% industry hit rate
— Filed —
RECEIPT #BRIAN-
SEP 01, 2024
PREDICTION BY
Brian Wieser“...following his original 2025 benchmark of 5.3% growth in September 2024.”
FOLLOW-UP
This 5.3% forecast was later downgraded (to 4.5% and then 3.6%) but then re-upgraded to 6.0% based on stronger-than-expected Q1 and Q2 2025 data, making the original forecast closer to the later bullish revision than the interim downgrade.
ORIGINAL SOURCE
MediaPostRECEIPT #BRIAN-
MAR 18, 2025
PREDICTION BY
Brian Wieser“Amid the political and economic uncertainty in the United States, ad spend will likely grow, but at a much slower pace, over the next five years.”
FOLLOW-UP
This is a prediction for the next five years (2025-2030). No data is available in the provided sources to evaluate this prediction yet.
ORIGINAL SOURCE
AdExchangerRECEIPT #BRIAN-
DEC 01, 2024
PREDICTION BY
Brian Wieser“US advertising revenue will grow just 3.6% in 2025, Wieser ... wrote in a report published on Tuesday, down from the 4.5% growth he predicted in December.”
FOLLOW-UP
This is a forward-looking forecast for the full-year 2025 ad market, so the outcome cannot be fully measured until after 2025 ends and independent industry data are available. We do have documentation that Wieser significantly downgraded his own 2025 forecast from 4.5% to 3.6% on March 18, 2025; whether that 3.6% proves accurate will depend on post-2025 data not yet present in the corpus.
ORIGINAL SOURCE
Marketing Brew