We've Got Receipts

    — Topic —

    Ad Waste

    2 receipts tracked • 50% industry hit rate

    — Filed —

    2 receipts on Ad Waste

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    RECEIPT #BOB-HO

    MAY 01, 2024

    Partially right.

    PREDICTION BY

    Bob Hoffman
    “In 2024, marketers will spend over $650 billion on online advertising. A substantial proportion of this – perhaps in the hundreds of billions – will be completely wasted.”

    FOLLOW-UP

    The prediction of over $650 billion in online advertising spend for 2024 appears to be broadly consistent with industry forecasts. However, the specific magnitude of 'hundreds of billions' in wasted spend is difficult to verify with publicly available data.

    Online AdvertisingAd Waste

    RECEIPT #BOB-HO

    JAN 01, 2024

    Partially right.

    PREDICTION BY

    Bob Hoffman
    “In 2024, marketers will spend over $650 billion on online advertising. A substantial proportion of this – perhaps in the hundreds of billions – will be completely wasted.”

    FOLLOW-UP

    The prediction for 2024 online ad spend (over $650 billion) is broadly consistent with market forecasts and data. The prediction of 'hundreds of billions' wasted is a plausible critical estimate supported by high ad fraud and inefficiency figures but lacks a single empirically confirmed measurement.

    Online AdvertisingAd SpendAd Waste