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    — Topic —

    B2A

    1 receipt tracked • 50% industry hit rate

    — Filed —

    1 receipt on B2A

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    RECEIPT #JAY-PA

    FEB 09, 2026

    Partially right.

    PREDICTION BY

    Jay Pattisall
    “Enter the new ABCs of marketing: Business-to-Agent now joins Business-to-Business and Business-to-Consumer to form the future of content creation and consumption.”

    FOLLOW-UP

    AI agents have become a stable and central audience in content creation and consumption, supporting the substantive part of the prediction. However, the framing of B2A as a universally adopted 'ABC of marketing' is largely confined to thought leadership and analyst circles, rather than widespread industry classification, by mid-2026.

    AIMarketingB2A