RECEIPT #BEN-TH
FEB 18, 2025
PREDICTION BY
Ben Thompson““Obviously, Google has tremendous AI capabilities both in terms of infrastructure and research, and generative AI is a sustaining innovation for its display advertising business and its cloud business.””
FOLLOW-UP
Google has integrated generative AI across its ads and cloud products. Google's ad revenue and cloud revenue continued to grow through 2025 into 2026, and company commentary consistently frames generative AI as an enhancement to core ad and cloud offerings, not a disruptive replacement.