RECEIPT #ARI-PA
FEB 01, 2026
PREDICTION BY
Ari Paparo“Agentic buying hints at a future with less friction and more scale.”
FOLLOW-UP
By mid-2026, early 'agentic' or AI-driven campaign setup tools have appeared, with some evidence of reduced friction for smaller advertisers. However, full adoption and significant scale are still emergent, making this a partially realized and evolving prediction.
ORIGINAL SOURCE
news.marketecture.tvEVIDENCE