RECEIPT #MARC-P
MAR 27, 2026
PREDICTION BY
Marc Pritchard“celebrities have given way to influencers and creators and soon might be replaced by AI agents”
FOLLOW-UP
AI agents are emerging and becoming more common in marketing roles, fulfilling the 'might be replaced' aspect, but haven't fully 'replaced' human influencers at scale by mid-2026, making it an evolving situation.
ORIGINAL SOURCE
Marketing Dive