RECEIPT #BOB-HO
JAN 01, 2025
PREDICTION BY
Bob Hoffman“In 2025, every TV spot will be required to have one husky white woman dancing, one older Black guy with a grey beard reading x-rays, one very busy Asian woman in a navy blue business suit, one handsome Hispanic guy coaching a kids’ soccer team, one female Muslim artist with a head scarf, and Snoop Dogg.”
FOLLOW-UP
As a literal prediction, this is not accurate. However, as a critical observation of creative homogenization and performative diversity in TV advertising, it is directionally consistent with observed 2025 trends where ads often employ box-ticking approaches to representation and use recurring archetypes.
ORIGINAL SOURCE
More About Advertising: Bob Hoffman’s banker for 2025