RECEIPT #BOB-HO
JAN 13, 2025
PREDICTION BY
Bob Hoffman““In 2025, every TV spot will be required to have one husky white woman dancing, one older Black guy with a grey beard reading x-rays, one very busy Asian woman in a navy blue business suit, one handsome Hispanic guy coaching a kids’ soccer team, one female Muslim artist with a head scarf, and Snoop Dogg.””
FOLLOW-UP
This was a satirical prediction. While TV advertising in 2025 did exhibit continued trends toward inclusive casting and frequent use of celebrity endorsers (aligning thematically with Hoffman’s critique of formulaic diversity-and-celebrity tropes), the literal prediction that 'every TV spot' would contain that exact combination did not come true. However, for a satirical prediction, the outcome is that the underlying trends Hoffman was satirizing did continue.
ORIGINAL SOURCE
More About Advertising