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    — Topic —

    Data Privacy

    3 receipts tracked • 83% industry hit rate

    — Filed —

    3 receipts on Data Privacy

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    RECEIPT #JOSHUA

    JAN 17, 2020

    Called it.

    PREDICTION BY

    Joshua Lowcock
    “People are and will become increasingly better informed about their digital rights, and will demand that these rights be respected and protected.”

    FOLLOW-UP

    The 2020s saw expanding privacy legislation (e.g., GDPR enforcement, new US state laws) and increased consumer awareness and demand for privacy (e.g., browser tracking prevention, platform privacy controls), aligning with people becoming better informed and demanding protection of digital rights.

    ORIGINAL SOURCE

    IPG Mediabrands
    Digital RightsData PrivacyRegulation

    RECEIPT #JOSHUA

    JAN 10, 2025

    Called it.

    PREDICTION BY

    Joshua Lowcock
    “The focus on data privacy will intensify, with increased scrutiny on the ethical collection and use of data. Legislation will likely accelerate, particularly concerning the use of data about American citizens by foreign entities. This will have wide-ranging implications for data collection practices.”

    FOLLOW-UP

    Data privacy focus intensified with ongoing state-level legislation and enforcement (e.g., California, Colorado, Virginia). Scrutiny on foreign entities' use of U.S. data increased, particularly with debates and legislative efforts targeting Chinese-linked apps (e.g., TikTok). This led to greater emphasis on first-party data and privacy-preserving techniques.

    ORIGINAL SOURCE

    Quad
    Data PrivacyRegulationCross-border Data Flows

    RECEIPT #MARLA-

    DEC 24, 2019

    Partially right.

    PREDICTION BY

    Marla Kaplowitz
    “It’s time for national data privacy legislation: The year will kick-off with the implementation of the California Consumer Privacy Act (CCPA) and the ongoing assessment by other states and municipalities to enact their own legislation. The increased focus on data privacy will continue with Congress recognizing the critical need for federal legislation. A plan outlined by the Privacy for America coalition addressing consumer needs and calling for the creation of a Data Protection Bureau inside the FTC will be recognized as the way forward.”

    FOLLOW-UP

    Marla Kaplowitz made a multi-part prediction about U.S. federal data privacy legislation for 2020 and beyond. The increased focus on data privacy did continue, and Congress did recognize the need for federal legislation. However, no comprehensive federal law has passed as of 2026. Furthermore, the 'Privacy for America' plan, while part of the conversation, was not recognized as 'the way forward' for federal law; other proposals emerged and no single framework dominated.

    Data PrivacyLegislationPolicy