RECEIPT #LOU-PA
DEC 01, 2024
PREDICTION BY
Lou Paskalis““The federated social media universe—allowing users to maintain sovereignty over their audiences across platforms—is set to challenge traditional social networks' walled gardens.” "I’m willing to bet that you’ll fediverse fluent by the end of 2025.””
FOLLOW-UP
The Fediverse grew in visibility and saw some brand experimentation, aligning with it challenging walled gardens. However, mainstream marketer fluency by the end of 2025 was limited, with most marketers still focused on large walled gardens. Therefore, the 'fluent' part of the prediction was overly optimistic for the median marketer.
ORIGINAL SOURCE
Lou Paskalis Substack