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    Google Ad Tech

    2 receipts tracked • 100% industry hit rate

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    2 receipts on Google Ad Tech

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    RECEIPT #ARI-PA

    FEB 02, 2026

    Story still evolving.

    PREDICTION BY

    Ari Paparo
    ““The first one is the ad server ad exchange combo that Google has built is going to break down in some way.””

    FOLLOW-UP

    The April 2026 antitrust ruling imposed constraints on Google's ad server/exchange behavior, aligning with the idea of the combo 'breaking down in some way.' The full commercial impact is still developing.

    Google Ad TechAntitrust