— Topic —

    Hollywood

    2 receipts tracked • 75% industry hit rate

    — Filed —

    2 receipts on Hollywood

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    RECEIPT #SCOTT-

    AUG 23, 2024

    Called it.

    PREDICTION BY

    Scott Galloway
    At AdMA Global Forum, he “says the losers were: Movie Studios, Theatres and Traditional Creators. The winners were: Sport, TikTok, Netflix and Generative AI.”

    FOLLOW-UP

    Hollywood has faced continued struggles, while sports, TikTok, Netflix, and generative AI have strengthened their roles.

    RECEIPT #ANDREW

    JAN 07, 2026

    Partially right.

    PREDICTION BY

    Andrew Frank
    We’re seeing the dawn of the reconciliation of Hollywood with Silicon Valley, is the way I like to put it. In addition to Netflix maybe buying Warner Brothers…people [may] remember that Amazon bought MGM, which was another big Hollywood-Valley deal. I think that you’re going to see a lot of growth in the focus on streaming content for a lot of the big platform companies.

    FOLLOW-UP

    The illustrative merger scenario (Netflix–Warner) did not occur, but Hollywood–Silicon Valley entanglement deepened through ongoing integration of tech-platform ownership and distribution of studio IP, and strategic alliances. Major platforms continued to treat streaming content as a central pillar, increasing investment in original programming and ad-supported tiers.

    ORIGINAL SOURCE

    www.marketingbrew.com