RECEIPT #JASON-
NOV 25, 2024
PREDICTION BY
Jason Kint“You’re going to see more suits get filed as we get decisions. If the ad tech decision goes against Google next month, I think you’re going to see a bloodbath of lawsuits being filed.”
FOLLOW-UP
The U.S. ad-tech court did rule that Google abused its monopoly in ad tech, meeting the condition 'if the ad tech decision goes against Google'. Remedial discussions include potential break-up of parts of Google's ad business, aligning with the 'increasingly likely' view of a break-up. While additional suits have been discussed or filed in multiple jurisdictions, the 'bloodbath' magnitude cannot be definitively quantified with the provided information.