— Topic —

    Marketing Job Market

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    RECEIPT #MARK-R

    NOV 19, 2024

    Story still evolving.

    PREDICTION BY

    Mark Ritson
    AI-powered automation is coming for marketing functions faster than many realise – with ad and promotion-focused marketers facing 'a crisis' as a result.

    FOLLOW-UP

    The prediction of a 'crisis' for promotion-focused marketers due to rapid AI adoption is evolving. While AI tools are becoming more prevalent, the full 'crisis' and re-skilling/job displacement are still developing and debated.

    ORIGINAL SOURCE

    www.mi-3.com.au