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    Marketing Workflow

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    RECEIPT #MARC-P

    MAR 27, 2026

    Called it.

    PREDICTION BY

    Marc Pritchard
    “Overall, Pritchard’s advice for marketers is to get ‘in shape’ for the continuous sprint that marketing has become thanks to transformation across many dimensions. In the same way that AI has sped up advertising, processes and mindsets must reflect acceleration.”

    FOLLOW-UP

    Industry behavior generally supports the acceleration of marketing workflows, with agile 'sprint'-style approaches and continuous testing becoming more prevalent, especially with generative AI and automation tools. This is evident in trade press and conference agendas.

    ORIGINAL SOURCE

    Marketing Dive
    AIMarketing Workflow