RECEIPT #MARK-R
NOV 19, 2024
PREDICTION BY
Mark Ritson“2024 was also the year that platforms stopped selling personalisation and started selling mass reach much harder”
FOLLOW-UP
A later 2025 source shows Ritson still emphasizing against hyper-personalization and towards broad activation, which supports the directional shift of the forecast. However, the supplied materials don't independently prove the market-wide claim of platforms 'stopping to sell personalization' entirely.
ORIGINAL SOURCE
Mi3