RECEIPT #ANDREW
JAN 01, 2023
PREDICTION BY
Andrew Lipsman“‘…earning national media dollars will only come if retail media networks (RMNs) stop acting like retailers and start acting like media companies.’”
FOLLOW-UP
Major RMNs have increasingly repositioned themselves as media businesses, investing in richer measurement, self-service tools, off-site and CTV inventory, and sales organizations targeting national brand media budgets, aligning with his conditional prediction.
ORIGINAL SOURCE
www.criteo.com