RECEIPT #DAVID-
MAR 16, 2023
PREDICTION BY
David Cohen“Nearly 15 years after the NewFronts started, [Cohen] predicts the NewFronts and upfronts will ultimately merge into a single event. ‘This is going to be one video market. There is no need for the time and effort of separating them. It’s kind of a fallacy today and it will certainly be a fallacy in the future.’”
FOLLOW-UP
Buyers increasingly treat linear and streaming as one integrated 'video' marketplace, with many upfront presentations incorporating streaming. While a full formal merger of events is still evolving, the market is moving towards 'one video market' as predicted.
ORIGINAL SOURCE
The CurrentEVIDENCE