RECEIPT #ARI-PA
JAN 01, 2024
PREDICTION BY
Ari Paparo“AI search and summaries dramatically reduce traffic to the open web.”
FOLLOW-UP
Rapid deployment of AI answer experiences (Google SGE, Microsoft Copilot/Bing, Perplexity) occurred. Publisher and SEO industry reports describe declines or volatility in organic search traffic associated with AI answer boxes and summaries.
ORIGINAL SOURCE
www.marketecturepod.com