— Topic —

    Platform Competition

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    RECEIPT #SCOTT-

    AUG 21, 2024

    Too early to tell.

    PREDICTION BY

    Scott Galloway
    Bytedance will usurp Meta within two years.

    FOLLOW-UP

    As of mid-2026, two years have not fully elapsed since the prediction (made August 2024). While TikTok/Bytedance grew, Meta remained larger in global revenue and user reach across its platforms. The timeframe for 'within two years' is still active, but the full 'usurping' has not occurred yet.