Recommendation Systems

“‘The biggest mistake we make in marketing is believing that choice is a good thing,’ Galloway said. ‘It’s not. It’s a tactic. Consumers don’t want more choice. They want to be more confident in the choices presented and they want fewer choices.’ He pointed to TikTok — what he described as ‘Netflix plus AI’ — as a prime example of how consumers will increasingly look to AI-enabled platforms to help make those choices, including travel recommendations.”