We've Got Receipts

    — Topic —

    Social Video

    2 receipts tracked • 75% industry hit rate

    — Filed —

    2 receipts on Social Video

    Browse all →

    RECEIPT #SCOTT-

    MAY 21, 2024

    Partially right.

    PREDICTION BY

    Scott Galloway
    “TikTok pressures Netflix and Spotify is sold to a Western investor.”

    FOLLOW-UP

    TikTok continued to pressure Netflix in terms of attention and advertising budgets, but Spotify was not sold to any Western investor during or immediately after the forecast period.

    MediaStreamingSocial VideoInvestment

    RECEIPT #SCOTT-

    JAN 05, 2024

    Called it.

    PREDICTION BY

    Scott Galloway
    “2024 is the year we’ll see TikTok take share from streamers.”

    FOLLOW-UP

    TikTok's share of U.S. digital ad spend grew materially through 2024 and into 2025, and it continued to dominate short-form video ad budgets and youth attention, competing with Netflix and Spotify.

    MediaStreamingSocial VideoAdvertising