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RECEIPT #ARI-PA
JAN 23, 2025
PREDICTION BY
Ari Paparo“the era of like easy cheap targeting is sort”
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Later commentary states 'targeting is becoming harder as third-party cookies and browser/privacy changes reduce signal availability,' which aligns with the prediction.
ORIGINAL SOURCE
Is the AdTech Market Cooling? | The Marketecture PodcastRECEIPT #LOU-PA
MAY 12, 2026
PREDICTION BY
Lou Paskalis““I believe marketers are facing the greatest crisis and opportunity in the history of the industry,” he said, explaining that AI is set to rewrite everything from creative production to audience targeting. "The AI is going to be able to create more relevant creative assets for ever smaller audiences so that it’s hyper relevant.””
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Generative AI is being rapidly adopted for creative versioning, asset production, audience segmentation, predictive modeling, and dynamic creative optimization. Hyper-personalized creative is emerging. These trends align with AI rewriting marketing's playbook and creating hyper-relevant creative assets.
ORIGINAL SOURCE
Beet.TV