RECEIPT #BRIAN-
SEP 04, 2024
PREDICTION BY
Brian Wieser“But Wieser believes things will naturally decelerate in the back half and eventually level out to a more typical, mid-single-digit growth rate – down from 7.2% overall in 2024 to 5.3% in 2025.”
FOLLOW-UP
The prediction for a deceleration to mid-single-digit growth for 2025 was directionally correct, but his specific 5.3% figure was changed multiple times in subsequent forecasts based on new data. He eventually upgraded his 2025 outlook to 6.0%.
ORIGINAL SOURCE
AdExchanger