Agency Business

“Not tomorrow, not next month, but in the not-so-distant future, there are going to be more options for enterprise marketers to choose from as a result of the private-equity investments in what we historically call independent digital agencies.”

“You might see a lot of these former executives trying to start their own firms playing to the more niche side of the marketplace.”

“It’s absolutely signifying a shift towards media and technology scale as key foundational elements for what the legacy holding companies will reorganize around.”